| TIO MNews Newsletter | Issue 4, March 2004 | |
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| 5. Industry
News
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Industry Code on SPAM? ACA to Undertake Awareness Campaign for ISPs Speaking at a recent meeting of IT and communications resellers on the Gold Coast, Roslyn Kelleher, Senior Telecommunications Manager for ACA said “We want to raise their awareness of their regulatory responsibility so that they are well advised in the knowledge that they do have regulatory obligations.” The Codes and Consumer Safeguards Team of the ACA is keen to build connections with ISPs and particularly with new entrants in the ISP ranks. Mick Owens will head up the project. Mick’s recent work on the Mobile, Internet and Fixed Line Tool Kits has provided him with good background on ways to reach people. In outlining his proposed approach he advised, “…at this stage we don’t think a big budget advertising campaign is the way to go. I’m looking more to the direct approach of sitting down with new ISPs and showing them that being aware of their obligations and adhering to the relevant codes and perhaps participating in developing those codes can be a benefit to them and help them grow their business. For example, if new entrants are aware of, and sign up to the ISP guideline, they could then have a marketing edge over competitors who haven’t signed up.” Mick hopes to start contacting ISPs in late February or early March. TIO Jurisdiction and Pay TV Complaints |
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